Gambling trade show under fire for 'Archaic' use of models
Politicians have slammed the annual trade show held by the gambling industry for their ‘Archaic’ use of models to promote their products. Asides from the ‘underdressed’ models, the gambling industry’s trade shows have also been criticised for its racial stereotyping.
The showcase event that was held at London’s ExCel Centre, otherwise known as the ICE London event had various exhibits that displayed models that many have felt were being highly sexualised in an attempt to attract attention.
Other complaints arose surrounding the use of white actors who had been dressed in stereotypical costumes heavily related to East Asian and Egyptian culture, to promote gambling firms products. At least two exhibits were found to have used this method to promote their products.
One of the firms present at the annual trade show demonstrated their partnership with Playboy by fronting a model dressed as one of the well-known ‘Playboy Bunnys’.
These ‘archaic’ uses of models have stirred up various complaints, as these gambling firms are thought to be defying a movement made by the UK Gambling Commission which attempted to clampdown on sexist imagery two years ago.
At the 2018 ICE London event, reports show that the guests were being entertained by pole dancers at the Playboy exhibit and there had been claims that various models had been harassed and propositioned.
Although improvements have been made at the trade show since the movement to clampdown on sexist imagery had started two years ago, the event organiser Clarion Gaming promises to encourage further ‘cultural change’.
Bulgaria’s EGT Gaming was one of the firms slammed for their racial stereotyping, after they hired multiple actors dressed as ‘typical’ Chinese and Egyptian people. EGT Gaming also was found to have been using models dressed in catsuits to pose next to their exhibits.
Which proved to be a popular theme across the trade show, with Czech firm Kajot also employing the same look for their models to pose next to their products.
Labour MP Carolyn Harris was one of the many politicians to have raised her views regarding the use of models throughout this trade show and said that the use of models was “archaic and beyond disrespectful”. And continued to say:
“Whilst these are overseas companies, the fact they are promoting their business at a UK conference is not acceptable.”
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